Faculty

Robin M. Back, Ph.D.

Assistant Dean for Academic Policy
College of Undergraduate Studies

Associate Professor
Rosen College of Hospitality Management

Biography

Email: robin.back@ucf.edu

Publications

Refereed Journal Publications

• Guedes, A., Martins, P., & Back, R.M. (2024). Online travel searches: From pandemic to endemicity. Tourism and Hospitality Research.
• Vieira de Souza Meira, J., Park, J.-Y., Hight, S. K., Bufquin, D., & Back, R. M. (2024). Sexual harassment, negative emotions, and turnover intention in the restaurant industry: The moderating effect of pay satisfaction. Cornell Hospitality Quarterly.
• Strickland, P., Back, R. M., & Ratten, V. (2024). Wine festivals and events: A systematic review. Event Management.
• Tasci, A. D. A., Wei, W., & Back, R. M. (2023). Modeling wine consumer typology, motivation, satisfaction, and loyalty: Wine tourism destination visitors vs. residents in Florida. Tourism Review.
• Tasci, A. D. A., & Back, R. M. (2023). Definition and measurement of wine snobbery as an empirical concept. Journal of Wine Research, 34(4), 291-297.
• Back, R. M., Tasci, A. D. A, & Woosnam, K. M. (2023). Factors explaining resident stakeholders’ perception for wineries and wine tourism in Florida. Journal of Hospitality and Tourism Research, 34(4), 291-297.
• Milman, A., Tasci, A. D. A., & Back, R. M. (2023). U.S. residents’ perception of local and global wine tourism destinations. Journal of Gastronomy and Tourism, 7(3), 149-163.
• Orlowski, M., Lefebvre, S., & Back, R. M. (2022). Thinking outside the bottle: Effects of non-traditional wine packaging. Journal of Retailing and Consumer Services, 69, 103117.
• Niklas, B., Cardebat, J.-M., Back, R. M., Gaeta, D., Pinilla, V., Rebelo, J., Jara-Rojas, R., & Schamel, G. (2022). Wine industry perceptions and reactions to the COVID-19 crisis in the Old and New Worlds: Do business models make a difference? Agribusiness, 38(4), 810-831.
• Heo, C. Y., Kim, B., Park, K., & Back, R. M. (2022). A comparison of best-worst scaling and Likert scale methods on peer-to-peer accommodation attributes. Journal of Business Research, 148(4), 368-377.
• Godovykh, M., Back, R. M., Bufquin, D., Baker, C., & Park, J.-Y. (2022). Peer-to-peer accommodation amid COVID-19: The effects of Airbnb cleanliness information on guests’ trust and behavioral intentions. International Journal of Contemporary Hospitality Management, 35(4), 1219-1237.
• Niklas, B., Guedes, A., Back, R. M., Rebelo, J., & Laurie, F. (2022). How resilient are wine tourism destinations to health-related security threats? A winery perspective. Journal of Destination Marketing and Management, 24(4), 100707.
• Guedes, A., Niklas, B., Back, R. M., & Rebelo, J. (2022). Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective. Tourism and Hospitality Research, 23(1), 113-120.
• Park, J.-Y., Hight, S. K., Bufquin, D., Vieira de Souza Meira, J., & Back, R. M. (2021). An examination of restaurant employees’ work-life outlook: The influence of support systems during COVID-19. International Journal of Hospitality Management, 97, 102992.
• Orlowski, M., Mejia, C., Back, R., & Fridrich, J. (2021). Transition to online culinary and beverage labs: Determining student engagement and satisfaction during COVID-19. Journal of Hospitality & Tourism Education, 33(3), 163-175.
• Bufquin, D., Park, J.-Y., Back, R. M., Vieira de Souza Meira, J., & Hight, S. K. (2021). Employment status, mental health, substance use, and career turnover intentions: An examination of restaurant employees during COVID-19. International Journal of Hospitality Management, 93, 102764.
• Park, J.-Y., Back, R. M., Bufquin, D., & Nutta, M. W. W. (2021). Attraction, social presence, sociability, and booking intentions: The moderating role of Homophily. Journal of Hospitality & Tourism Research, 45(6). 1044-1068.
• Park, S., Park, K., Park J.-Y., & Back, R. M. (2021). Social media analytics in event marketing: engaging marathon fans in Facebook communities. Event Management, 25(4), 329-345.
• Ha, J., Park, J.-Y., & Back, R. M. (2020). Did you enjoy dining alone? An examination of solo diners. Journal of the Table & Food Coordinate, 15(3), 23-39.
• Back, R. M., Lowry, L. L., & Higgins, L. M. (2020). Exploring a wine farm micro-cluster: A novel business model of diversified ownership. Journal of Vacation Marketing, 27(1), 103-116.
• Back, R. M., Park, J.-Y., Bufquin, D., Nutta, M. W. W., & Lee, S. J. (2020). Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions. International Journal of Hospitality Management, 89.
• Back, R. M., Okumus, B., & Tasci, A. D. A. (2020). Culinary fans versus culinary critics: Characteristics and behavior. International Hospitality Review, 34(1), 41-60.
• Bufquin, D., Park, J.-Y., Back, R. M., Nutta, M. W. W., & Zhang, T. (2020). Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions. International Journal of Hospitality Management, 89, 102378.
• Back, R. M. (2020). Investigating the effects of a consumer experience event on brand perception, attitudinal brand loyalty, and purchasing behavior: A winemaker dinner application. Journal of the Table & Food Coordinate, 15(1), 21-35.
• Back, R. M., Tasci, A. D. A., & Milman, A. (2020). Experiential consumption of a South African wine farm destination as an agritourism attraction. Journal of Vacation Marketing, 26(1), 57-72.
• Back, R. M., Liu, X., Niklas, B., Storchmann, K., & Vink, N. (2019). Margins and mark-ups for fair trade wine along the supply chain: Evidence from South African wine sold in the U.S. Journal of Wine Economics, 14(3), 274-297.
• Park, K., Park, J.-Y., & Back, R. M. (2019). Determinants of marathoners’ event expenditures: an in-depth exploration of past experience. Journal of Hospitality and Tourism Insights, 2(2), 110-120.
• Park, J.-Y., Back, R. M., Bufquin, D., & Shapoval, V. (2019). Servicescape, positive affect, satisfaction and behavioral intentions: The moderating role of familiarity. International Journal of Hospitability Management, 78, 102-111.
• Park, J.-Y., Bufquin, D., & Back, R. M. (2019). When do they become satiated? An examination of the relationships among winery tourists’ satisfaction, repeat visits and revisit intentions. Journal of Destination Marketing and Management, 11, 231-239.
• Back, R. M., Bufquin, D., & Park, J.-Y. (2018). Why do they come back? The effects of winery tourists’ motivations and satisfaction on repeat visits and revisit intentions. International Journal of Hospitality & Tourism Administration, 22(1), 1-25.
• Bufquin, D., Back, R. M., Park, J.-Y., & Nutta, M. (2018). The effects of architectural congruence perceptions on winery visitors’ emotions and behavioral intentions: The case of Marqués de Riscal. Journal of Destination Marketing & Management, 9, 56-63.
• Back, R. M., Lowry, L. L., & Cartier, E. A. (2018). Leapfrogging to empowerment and inclusivity: A South African hospitality and tourism business perspective. Journal of Hospitality and Tourism Insights, 1(1), 4-36.
• Dillon, P. J., Back, R. M., & Manz, C. C. (2014). Authentic corporate social responsibility based on authentic empowerment: An exemplary business leadership case. The Journal of Values-Based Leadership, 7(1), 59-70.

Encyclopedia Entries/Book Chapters

• Bufquin, D., Back, R. M., & Park, J.-Y. (2019). Innovations in the wine tourism experience – the case of Marqués de Riscal. In A. Correia, A. Fyall, & M. Kozak (Eds.), Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context. Oxford, UK: Goodfellow Publishers Limited
• Back, R. M. (2017). Wine Tourism, New World Wines, South Africa. In L. L. Lowry (Ed.), The SAGE International Encyclopedia of Travel and Tourism.  Thousand Oaks, CA: SAGE Publications, Inc.
• Lowry, L. L. & Back, R. M. (2015). Slow Food, Slow Tourism, and Sustainable Practices: A Conceptual Model.  In H. G. Parsa & V. Narapareddy (Eds.), Sustainability, Social Responsibility, and Innovations in Tourism and Hospitality. Waretown, NJ: Apple Academic Press and CRC Press

Conference Presentations

• Back, R. M., Knipes, B. J., Mangaliso, M. P., Mangaliso, Z., Ndanga, L., & Ngambi, H. C. (2023, August). Integrating marginalized people into the worker-centered workplace: The transformative role of DEI. Professional Development Workshop at the 83rd Annual Meeting of the Academy of Management, Boston, Massachusetts, USA.
• Back, R. M. & Tasci, A. D. A. (2023. June). Resident support for wine tourism in Florida. The American Association of Wine Economists 15^th Annual Conference, Stellenbosch, South Africa.
• Tasci, A. D. A., Back, R. M., & Milman, A. (2023, June). Significance of winery experienscape for residents and visitors. The American Association of Wine Economists 15^th Annual Conference, Stellenbosch, South Africa.
• Lee, J., Park, J.-Y., Back, R. M., & Nutta, M. W. W. (2023, January). Trends in wine quality indicators. 2023 Graduate Conference in Hospitality & Tourism, Pomona, California, USA.
• Back, R. M., Tasci, A. D. A., Milman, A., & Sönmez, S. (2022, August). Consumer wine preferences: The case of Muscadine wines. The American Association of Wine Economists 14^th Annual Conference, Tbilisi, Georgia.
• Nutta, M. W. W., Back, R. M., & Park, J.-Y. (2021, December). Urban vs rural: The effect of winery setting on memorability, affective commitment, satisfaction, and loyalty. 6^th World Research Summit for Tourism and Hospitality, Orlando, Florida, USA.
• Mangaliso, M. P., Back, R. M., Van de Bunt, S., Jean-Denis, H., Kahn, B. A., Kateb, S., Knipes, B. J., Mangaliso, Z., Ndanga, L., Ngambi, H. C., Ovitsky, N. L., & Trompenaars, A. (2021, August). Adaptation of diversity, equity, and inclusion for organizations in the post-COVID environment. Professional Development Workshop at the 81^st Annual Meeting of the Academy of Management, Virtual Conference.
• Back, R. M., Davis, M., Jean-Denis, H., Kahn, B., Mangaliso, M., Mangaliso, Z., Ndanga, L., Ngambi, H., Ovitsky, N., Trompenaars, A., & Van de Bunt-Kokhuis, S. (2020, August). Embracing diversity and inclusiveness in organizations: Strategems & practices from around the world. 80^th Annual Meeting of the Academy of Management, Virtual Conference.
• Back, R. M. & Tasci, A. D. A. (2019, December). Wine region brand equity: Familiarity, image, quality, and value, explaining loyalty. 5^th World Research Summit for Hospitality & Tourism, Orlando, Florida, USA.
• Bufquin, D., Park, J.-Y., Back, R. M., Lee, S. J., & Nutta, M. W. W. (2019, December). Human images in hotel websites: Its effects on customers’ cognitive, emotional, attitudinal and behavioral outcomes. 5^th World Research Summit for Hospitality & Tourism, Orlando, Florida, USA.
• Nutta, M. W. W., Park, J.-Y., Back, R. M., Bufquin, D., & Lee, S. J. (2019, December). The effects of human images and photograph size in hotel websites on perceived transportation, booking intentions, and willingness to pay more. 5^th World Research Summit for Hospitality & Tourism, Orlando, Florida, USA.
• Back, R. & Lowry, L. (2019, June). Creating a wine farm destination: A new business model for an agritourism micro-cluster. 1^st International Research Workshop on Wine Tourism: Challenges and Future Perspectives, Strasbourg, France.
• Back, R. M., Tasci, A. D. A., & Sönmez, S. (2019, July). US wine region brand equity: Familiarity, image, quality, and value, explaining loyalty. The American Association of Wine Economists 13^th Annual Conference, Vienna, Austria.
• Tasci, A. D. A., Back, R. M., & Milman, A. (2019, July). Experiential consumption dimensions of a winery destination. The American Association of Wine Economists 13^th Annual Conference, Vienna, Austria.
• Mangaliso, M., Mangaliso, N. A., Back, R. M., Kahn, B., Ndanga, L. Z. B., Ovitsky, N., Jean-Denis, H., & Ngambi, H. (2019, June). Theoretical and practical implications of workplace diversity in global society. Eastern Academy of Management International Conference, Dubrovnik, Croatia.
• Orlowski, M., Back, R. M., & LeFebvre, S. (2019, June). Beyond the bottle: The effects of wine packaging on quality perceptions and purchase intentions. International Conference on Wine Market and Cultures of Consumption, Hong Kong SAR, China.
• Back, R. M., Tasci, A. D. A., & Sönmez, S. (2019, May). Comparison of wine region brand images. Fourth International Conference on Tourism & Leisure Studies, Miami, Florida, USA.
• Nutta, M. W. W., Back, R. M., Bufquin, D., Park, J.-Y. (2019, January). Too much information! Optimizing hotel websites to maximize booking intentions. 2019 Graduate Conference in Hospitality & Tourism, Houston, Texas, USA.
• Back, R., Milman, A., & Tasci, A. (2018, October). Learning through Florida wine tourism. International Society of Travel and Tourism Educators 37^th Annual Conference, Niagara Falls, New York, USA.
• Milman, A., Back, R., & Tasci, A. (2018, October). Experiential consumption and learning in a farm tourism destination: The case of Spice Route Winery in South Africa. International Society of Travel and Tourism Educators 37^th Annual Conference, Niagara Falls, New York, USA.
• Back, R. M. & Lowry, L. L. (2018, June). The effects of a winemaker dinner on brand perception and purchasing behavior. The American Association of Wine Economists 12^th Annual Conference, Ithaca, New York, USA.
• Back, R. M. & Tasci, A. D. A. (2018, June). Investigating the challenges and opportunities for wine tourism in Florida: A multi-stakeholder approach. The American Association of Wine Economists 12^th Annual Conference, Ithaca, New York, USA.
• Lowry, L. L. & Back, R. M. (2018, May). Consumption of place: Co-creation and meaningful experience curated through the lens of the wine estate. Tourism Naturally Conference, Zell am See-Kaprun, Austria.
• Tasci, A. D. A. & Back, R. M. (2018, May). A multi-tourism paradigm scale of winescape. Third International Conference on Tourism & Leisure Studies, Lanzarote, Spain.
• Back, R. M. & Tasci, A. D. A. (2017, December). Florida winescape attributes and their impact on tourist motivation, decision-making and visit experience. 4^th World Research Summit for Tourism and Hospitality, Orlando, Florida, USA.
• Bufquin, D., Back, R., & Park, J.-Y. (2017, December). The effects of architectural congruence perceptions, as related to local landscape, on visitors’ emotions and behavioral intentions. 4^th World Research Summit for Tourism and Hospitality, Orlando, Florida, USA.
• Park, J.-Y., Bufquin, D., & Back, R. M. (2017, December). What happens when they visit too often? The relationships among winery tourists’ satisfaction, revisit intentions and repeat visits. 4^th World Research Summit for Tourism and Hospitality, Orlando, Florida, USA.
• Mangaliso, P. M., Jiang, X., O’Neill, H., Back, R., Manz, C. C., Ndanga, L. Z. B., Ngambi, H. C., Van de Bunt-Kokhuis, S. G. M., Pearce, C, & Nyathi, N. Q. (2017, August).  Navigating interstitial spaces as a precondition for leadership in transformational change. Academy of Management Annual Meeting, Atlanta, Georgia, USA.
• Back, R. M., Shea, L. J., and Lowry, L. L. (2017, June).  The effects of a winery visit on brand loyalty: A quasi-longitudinal study. The American Association of Wine Economists 11^th Annual Conference, Padua, Italy.
• Back, R. M., Bufquin, D, and Park, J.-Y. (2016, June).  Iconic hotels meet historic wineries: The Effects of “starchitecture” on wine tourism, brand perception, and consumer behavior.  The American Association of Wine Economists 10^th Annual Conference, Bordeaux, France.
• Back, R. M., Storchmann, K., and Xingyang, L. (2016, June).  Fair trade wine in the U.S.: Mark-ups along the supply chain. The American Association of Wine Economists 10^th Annual Conference, Bordeaux, France.
• Lowry, L. L., Cartier, E. A., Back, R. M., and Delconte, J. D. (2015, June).  Addressing the need for new tourism theory: The utility of constructivist grounded theory methodology for theory development.  The Travel and Tourism Research Association Annual International Conference, Portland, Oregon, USA.
• Back, R. M., Lowry, L. L., and Cartier, E. A. (2014, June).  The great mileage swindle: Consumer reactions to the diminishing value of frequent flyer programmes.  The Travel and Tourism Research Association Annual International Conference, Bruges, Belgium.
• Cartier, E. A., Lowry, L. L., and Back, R. M. (2014, June).  Greenwashing: One reused bed-sheet and bath-towel at a time.  The Travel and Tourism Research Association Annual International Conference, Bruges, Belgium.
• Lowry, L. L., Cartier, E. A., and Back, R. M. (2014, June).  Colorado’s budding tourism industry: The growing relationship between marijuana tourism and the media.  The Travel and Tourism Research Association Annual International Conference, Bruges, Belgium.
• Lowry, L. L. & Back, R. M. (2014, June).  Impact of “Farm Winery Legislation S 2582: An act relative to economic development reorganization” on Massachusetts wineries.  The American Association of Wine Economists 8^th Annual Conference, Walla Walla, Washington, USA.
• Back, R. M. & Lowry, L. L. (2013, June).  A cluster of delights: A case study of the wine farm as agritourism destination.  The American Association of Wine Economists 7^th Annual Conference, Stellenbosch, South Africa.
• Jeong, M., Tierney, E., Lee, A., Koh, J., Cartier, E., & Back, R. (2012, August).  Reviewing and developing the event management program from the perspective of three stakeholders: students, educators, and industry practitioners.  Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Providence, Rhode Island, USA.

Awards

• UCF Teaching Incentive Program Award – 2022